Hi there! With 16 years in UX design, I've tackled challenges in startups and major tech companies, crafting intuitive solutions that blend user needs and business goals into impactful designs. I excel in mentoring emerging talent, orchestrating design operations, and leading teams toward innovative UX solutions.
My design ethos
User-Centric Design
I prioritize users in every design decision, crafting experiences they love through feedback-driven iterative processes.
Inquisitive Problem-Solving
My design is fueled by asking the curiosity and critical questions, ensuring solutions serve both user needs and business objectives effectively.
Collaborative Synergy
I champion collaboration, uniting teams across disciplines to create innovative solutions with a shared vision.
Balancing User and Business Needs
I navigate the intersection of user satisfaction and business success, aligning design strategies with overarching company goals.
Empowerment through Education
I advocate for a culture where everyone feels empowered to contribute to UX, enhancing collective understanding and participation.
Resourcefulness and Vision
My approach blends efficiency with forward-thinking, applying Lean UX principles to deliver impactful, scalable designs.
Beyond the daily grind
Outside of work, I recharge by immersing myself in nature and diving into hands-on projects. Mountain biking, camping, and hiking are my go-to activities, each offering a fresh perspective and a break from the digital world. The centerpiece of my off-screen passions is building my DIY camper van. It's a project that blends my love for adventure with practical creativity, mirroring the problem-solving skills I apply in my design work. Every adjustment and addition to the van not only enhances my outdoor experiences but also enriches my professional insights.