Hi there! With 16 years in UX design, I've tackled challenges in both startups and major tech companies, crafting intuitive solutions that blends the user needs and business goals into impactful designs. I excel in mentoring emerging talent, orchestrating design operations, and leading teams towards innovative UX solutions.

Work experience

My design ethos

User-Centric Design

I prioritize users in every design decision, crafting experiences they love through feedback-driven iterative processes.

Inquisitive Problem-Solving

My design is fueled by asking the curiosity and critical questions, ensuring solutions serve both user needs and business objectives effectively.

Collaborative Synergy

I champion collaboration, uniting teams across disciplines to create innovative solutions with a shared vision.

Balancing User and Business Needs

I navigate the intersection of user satisfaction and business success, aligning design strategies with overarching company goals.

Empowerment through Education

I advocate for a culture where everyone feels empowered to contribute to UX, enhancing collective understanding and participation.

Resourcefulness and Vision

My approach blends efficiency with forward-thinking, applying Lean UX principles to deliver impactful, scalable designs.

Beyond the daily grind

Outside of work, I recharge by immersing myself in nature and diving into hands-on projects. Mountain biking, camping, and hiking are my go-to activities, each offering a fresh perspective and a break from the digital world. The centerpiece of my off-screen passions is building my DIY camper van. It's a project that blends my love for adventure with practical creativity, mirroring the problem-solving skills I apply in my design work. Every adjustment and addition to the van not only enhances my outdoor experiences but also enriches my professional insights.

Photo of my Camper Van, what I do outside of work
Biking! What I do outside of work
Inside of my van as I was building it, what I do outside of work
furniture design, what I do outside of work
Wiring up my camper van, what I do outside of work
Alpine lake in WA, what I do outside of work

Contact me

Looking for a UX design partner who brings both vision and value? I'm just an email away from starting our collaboration. Feel free to leave a comment below or email me directly to discuss how we can work together.

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