About me
Over 17 years, I've specialized in 0-1 platform design — building solutions from the ground up where none existed before. Whether consolidating 30+ security tools at Adobe, launching logistics platforms from scratch at Amazon, or redesigning loan workflows that boosted retention from 15% to 54% at Knock, I thrive in the space where complex business requirements, technical constraints, and user needs intersect.
Whether I'm building design teams from the ground up or leading strategic initiatives across established organizations, I focus on creating systems and processes that scale. My leadership experience spans security, fintech, logistics, and emerging tech, where I guide cross-functional teams through rapid iteration while maintaining strategic vision. I bring clarity to chaotic workflows by understanding the full ecosystem before designing the solution.
I believe in
- Designing intuitive experiences that people trust and enjoy.
- Collaborating across disciplines to deliver better outcomes.
- Building scalable systems by balancing speed with vision.
- Mentoring talent to elevate design thinking across teams.
- Frameworks that reduce friction and increase velocity.
- Creating unified experiences that consolidate complexity.
My experience spans diverse industries including security, fintech, logistics, and emerging technology
Life beyond work
I'm a builder at heart and I'm curious about how things work — whether it's designing platforms at work or creating things with my hands. Currently deep into building a custom camper van, which has been a crash course in electrical work, fabrication, and space design. When I'm not designing user experiences, I'm usually mountain biking, hiking, or working on projects that push me to learn new skills.
