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Designing for Legality, Clarity, and Confidence on the Road

Amazon Relay, Middle Mile TransOps
Lead UX Designer
LogisticsTech, Supply Chain
March–May 2018
TL;DR

Designed a truck-specific navigation experience to help prevent low-bridge crashes and guide drivers down legal routes. I led all research, prototyping, and UX design within two weeks. The feature launched at scale on day one, and the core design is still in use today.

Background

Amazon Relay is a mobile app used by commercial drivers to move Amazon freight. While the app supported general navigation, it wasn’t optimized for the needs of truck drivers, particularly around safety-critical factors like legal routing and bridge height compliance.

This gap created real-world risks. Drivers were sometimes routed down restricted roads or under low-clearance bridges, which led to frustration, delays, and potential safety incidents. Leadership prioritized a rapid redesign of the in-app navigation flow to address these risks and rebuild trust with Relay’s driver community.

My role

  • Led UX strategy and execution for a commercial truck navigation experience
  • Defined product requirements and aligned cross-functionally with product, engineering, and design
  • Conducted in-field testing with drivers during live check-in/check-out at Amazon facilities
  • Collaborated with engineering to understand mapping constraints and deliver on an executive-set timeline
  • Worked with legal to ensure routing aligned with federal and state transport laws

Challenges

  • Just two weeks to research, design, and deliver a functioning MLP
  • Real-world stakes involving safety and driver trust
  • 3rd-party mapping vendor imposed technical limitations throughout the project.
  • Limited documentation on the Now Maps API, plus a partially available PM

Outcome

  • Delivered a truck-specific navigation feature that launched to broad usage on day one
  • Helped reduce risk of low-bridge incidents by supporting safer, legal routing
  • Feature remains live and core to the Amazon Relay experience today
  • Met a high-priority executive deadline while balancing limited PM support and tight tech constraints

Process

Research
  • Reviewed Google Maps, Apple Maps, and truck-specific tools to identify relevant UX patterns
  • Conducted in-person validation sessions with drivers at an Amazon Fulfillment Center
  • Focused on what information drivers needed most during routes, like stop previews and legal guidance
Constraints and Collaboration
  • Worked around limited API documentation and unclear technical limitations
  • PM was often unavailable, requiring me to drive alignment and prioritization independently
  • Scoped and delivered a minimum lovable product while advocating for user-critical features
Design Execution
  • Created and delivered high-fidelity flows for both Android and iOS platforms
  • Introduced truck-specific visuals, stop previews, and safer routing cues
  • Partnered closely with developers to ensure feasibility, consistency, and timely execution
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