Hero graphic for DasBoard

Turning a fragmented tool into a scalable experience

AWS Security, AMS (Internal Tools)
Lead UX Designer
OpTech, Logistics, Enterprise Tools, ML Infrastructure
Feb–Sep 2021
TL;DR

Led the v2.0 redesign of DasBoard, Amazon’s internal ML ops platform. Simplified job workflows, introduced reusable patterns, and aligned engineering around scalable architecture.

Background

Amazon’s internal ML models were managed through a tool called DasBoard, owned by the Modeling and Optimization Platform (MOP) org. After four years of engineering-led development, the product was fragmented, inconsistent, and hard to scale. I was brought in to lead the UX redesign to simplify workflows, improve model usability, and set a foundation for future self-service growth.

IA diagram of the redesigned DasBoard navigation, including sections for workspaces, applications, job queues, and support pages.
Information architecture created to restructure DasBoard for clarity, scale, and reusable workflows.

My role

  • Led UX as the solo designer on DasBoard, driving platform direction and execution
  • Introduced North Star framing and design principles to guide long-term product thinking
  • Coached engineers on UX patterns and building scalable, reusable components
  • Shared dashboard patterns with the Meridian Design System team to uplift org-wide quality
  • Translated complex ML workflows into usable, self-service interfaces across teams

Challenges

  • Four years of engineering-led development created fragmented IA and deep UX debt
  • Inconsistent patterns across teams made similar workflows feel disconnected and hard to scale
  • Most engineers and leaders had never worked with a designer, requiring cultural alignment and upfront trust-building
  • No product manager support and limited engineering capacity meant prioritization and direction had to be self-led

Outcome

  • Delivered a modular UX framework that simplified job creation, reduced redundancy, and improved flow clarity
  • Shifted engineering focus from one-off features to reusable components and scalable platform thinking
  • Raised design quality across tools by contributing core patterns back to the Meridian Design System team
  • Improved usability for data-heavy tools by refining how ML results, exceptions, and task logic were presented
  • Enabled the team to scale with less design input by anchoring in repeatable patterns and interaction models

Process

Research and Discovery
  • Interviewed DS teams to surface workflow pain points and clarify key exception paths
  • Validated design direction with both stakeholders and end users through iterative reviews
  • Audited internal tools and gathered technical feedback to align patterns with backend architecture
Architecture and Workflow Design
  • Reworked IA to eliminate duplication and organize tasks by lifecycle stages
  • Simplified job setup and result review while reducing surface area across exception flows
  • Prioritized foundational flows and deferred advanced features like mapping, ensuring future additions wouldn't require rework
Design Execution
  • Delivered modular, high-fidelity flows structured for phased rollout and reusability
  • Anchored visual and interaction patterns in principles of transparency and self-service
  • Worked closely with engineers to vet technical constraints and ensure UX decisions were feasible
Cross-Functional Alignment
  • Led working sessions to align engineering on platform priorities and phased MVP delivery
  • Shared reusable dashboard components with the Meridian Design System team to support broader org needs
  • Helped shift the team's mindset from feature delivery to platform consistency and long-term scale

Other Strategic Contributions

Beyond DasBoard, I supported UX maturity across the MOP org through design ops, education, and team advising:

  • Hosted UX office hours and served as a design resource for adjacent engineering and data science teams
  • Reshaped how ML model outputs were presented, making insights more usable for non-experts
  • Shared reusable patterns and component logic with the Meridian Design System team
  • Advised teams across Amazon Ops who were building dashboards without embedded UX, helping align tools under shared principles
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